Gubu was established in 2005. Mainly engaged in jigsaw puzzles, cognitive education products, wooden toys, board games, balloon party supplies, stationery and other educational toys.Gubu was authorized by Disney in 2005 and is always been an important licensee of Disney's toy classification in mainland China. In addition, it also maintains long-term friendly licensing cooperation with Universal, Mattel, Alpha and other companies. Since 2019, Gubu began to design its own original products in jigsaw puzzles and other educational toys.